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In case you haven’t heard, BaselWorld is a huge event. Somewhat of an understatement, BaselWorld is the number one and the largest gathering of the luxury watch and jewelry industries. Many brands seize the opportunity to make contact with a vast number of retailers all at the same time and all in the same place.

This year’s attendance may not surpass the astronomical numbers of last year – Basel executives anticipate fewer American visitors due to the weak dollar - but even still, Basel is expected to post impressive numbers, including over 100,000 people despite the weak dollar, for a number of reasons. First, there is a greater crossing, intersecting and collaborating occurring between watch brands and jewelry brands such as with high jewelry watches. Second, a recent watch trend has been the growing popularity of ladies chronograph watches and mechanical watches. Third, more brands are manufacturing their own in-house movements. Other minor points of interest include more red gold watches, and innovations advancing mechanical horology which greatly improve performance and accuracy. “We’re not worried” said show director Sylvie Ritter. “Our many visitors and buyers are here, as they were last year – though we expect fewer American visitors – and those here will be impressed by the innovations and new products they see here this year.”

Participants from last year had the following reflections to say regarding BaselWorld 2007:

“BASELWORLD 2007 is our most successful show to date. Our participation in Basel continues to be a very good investment for our brand.” – David Yurman, Owner and Founder of David Yurman

“This show is enormously important for exhibiting our new ranges. We were able to secure some very good business deals. The quality of interviews with journalists and the number of media contacts were especially pleasing for us.” – Pascal Ravessoud, Marketing Manager Harry Winston

This year, 2,087 exhibitors from 45 nations will display their luxury watches and jewelry in six multi-level football-sized buildings at BaselWorld 2008. Reaching a record high in 18 years in 2007, the Swiss watch industry saw an 18% increase in value and a 50% increase since 2004.

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